The creation of a new visual identity London Design Build firm Zulufish. Central to their new brand identity is the house motif we designed. Designed to be used singly and in multiples as a wallpaper effect. The new motif is also powerful enough to identify the brand without any supporting elements and without needing to use the company name.
Our suite of materials included designs for bringing the brand to life across stylish hoardings and scaffolding banners. Introducing the new identity on site hoardings for their latest live projects.
We built them a content-heavy new website. Taking a responsive WordPress theme and customising the design, creating a visually rich shop window for the Company. Full of case studies, photo galleries and testimonials. All fully updatable by the client after some training sessions by our team.
We created a hand crafted animation for the home page of the website. A simple line drawing builds up into one of their case study photographs, in a time-lapse which follows the order of the design process. Animating first the architectural backdrop of the space, the walls, ceilings and floors. And then filling the space with furniture, lighting and all the finishing details which make up the final design.
We also designed a creative timeline for them, charting the different stages involved in their design and build process. We developed a responsive timeline slider, with a continuous background image taking visitors through every stage the project, from concept development and planning through to construction and interior design.
View the full Timeline here.
We then designed a newsletter which was mailed out to existing Contacts and new Clients, giving them a first view of the new brand and website. This e-shot was also designed as a template, with multiple layout options for the Clients to re-create and update themselves on a seasonal basis.
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