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We have been busy working on the new brand identity for Bedford Heights, a whopping 200,000 ft2 cylcone-proof complex that was built to a blue print by architects from Dallas, Texas.

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Our new Bison logo takes inspiration from the building’s Texan roots, with an origami twist.

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A brave departure from the original corporate blue, a fresh zingy makeover using lime green, dusky grey and white as the core brand palette.

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The brand is now being rolled out across all marketing collateral. We’ve designed packs to aid the estate agents renting out workspace, as well as conference banners, wayfinding and signage.

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We had a lot of fun transforming the conference centre with a 30 metre bespoke wallpaper, featuring famous inventors and thinkers.

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Once all of our brand assets, artwork and in-venue graphics had been created, the project culminated in a photoshoot on site to capture the complex’s ongoing design transformation. All of the creative work compiled during the project was then used in the creation of a new website. Which we built and designed in WordPress.

Have a look over here: www.bedfordheights.co.uk

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